A digital map for city explorers to discover local businesses, shops, and points of interest along CicLAvia’s route, with filter options and detailed information about each location.
YEAR
2022
LEGTH
16-Week Project
ROLE
UX, UI, Researcher
PROBLEM
CicLAvia is a non-profit whose mission is to get people out of their cars and onto the street to explore their community. They needed our help changing the perception from a “just cyclists” event, to one for all forms of non-motorized transportation, from foot to wheels and anything in between. CicLAvia aims to celebrate city exploration, but there is a major lack of awareness around their interactive map that supports the local businesses along the routes.
INSIGHTS
Many CicLAvia attendees have reported feeling lost during the events. Through our research, we discovered that these participants were often searching for amenities such as water stations, restrooms, and bike repair stations, as well as points of interest and information about the hubs along the route. Although there is an interactive map available on the CicLAvia website, it is not prominently promoted and can be difficult to locate on their website and hard to use on mobile devices. As a result, many event-goers are unaware of its existence or choose not to use it.
SOLUTION
We've redesigned CicLAvia's interactive map using Proxi, a user-friendly mapping software that allows attendees to easily filter points of interest by category, such as food and drink, shops, restrooms, and hubs. Map points include quick descriptions and important information like hours and directions. In addition to the map, we've compiled a list of businesses along the route that can be filtered by hub location. To ensure that participants can easily access our resources, we traveled the route wearing signs with a QR code that directed users to our interactive map and local guide.
MEET THE STAKEHOLDERS
KEY INSIGHTS
MAP COMPETITIVE ANALYSIS
CicLAvia currently uses Google Maps to create their interactive map. After evaluating various mapping software options, we determined that Proxi was the best choice for CicLAvia's interactive map. Proxi offered a cleaner and more user-friendly UI.
KEY INSIGHTS
TEAM INSIGHTS
Our team compiled all of our research insights and categorized them to see where the majority of our finding were.
KEY INSIGHTS
CURRENT SITE HEURISTIC EVALUATION
KEY INSIGHTS
INTERVIEWS
Julie is a highly experienced consultant at Good Ways Inc, a company that specializes in helping non-profit organizations achieve their goals through effective fundraising, digital media, and engagement strategies. She worked with CicLAvia as a contacted consultant.
WHAT WE LEARNED
Mario has not worked with CicLAvia, but his extensive background as a digital designer for a variety of non-profit organizations has given him a wealth of knowledge and understanding about the unique challenges and opportunities that non-profits face in the digital realm.
WHAT WE LEARNED
Meisha serves as the Chief Impact Officer for CicLAvia. In her role, Meisha is responsible for creating and implementing strategies that not only drive the organization's mission forward, but also foster an inclusive and equitable environment within the team.
WHAT WE LEARNED
Rachel is CicLAvia's Chief Program Officer. Rachel is responsible for overseeing all aspects of production and planning for events. She works closely with the organization's leadership team to develop and implement strategic plans that ensure the smooth operation and success of CicLAvia's events.
WHAT WE LEARNED
FIRST IDEA
We kept returning to this question – Do participants even want to explore during CicLAvia events?
To test this question we created a physical itinerary for partipants to make during the event.
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KEY INSIGHTS
SURVEY
KEY INSIGHTS
CREATING THE MAP
Now that we knew partipants wanted an interactive map, we were ready to move forward with redesigning it. CicLAvia used Google Maps because it's free and easy to use, but Proxi could offer them that and more with a cleaner interface. We reached out to Proxi and arranged a meeting with their Cofounder & COO, Chelsey Roney, and CicLAvia's Chief Program Officer, Rachel Burke. During the meeting, Chelsey ensured that CicLAvia would receive a complimentary business account and provided a demonstration of Proxi's mapping software to Rachel.
KEY INSIGHTS
KEY INSIGHTS
OUTCOME
Our stakeholders were thrilled with the outcomes of our project, and have decided to integrate Proxi into their interactive map-making efforts moving forward. The experience of working with a non-profit organization was enlightening, as it required a high level of creative problem-solving due to the limited resources and manpower available. Despite these challenges, seeing the positive impact that CicLAvia's events have on the communities of Los Angeles made all of our efforts truly worthwhile.
WHAT'S NEXT?